Dove /Imagine Real Beauty

Dove /imagine real beauty

Challenge: Building off of Dove's groundbreaking "Real Beauty" campaign in 2004, create a fresh and bold campaign that broadens the definition of beauty for the next 20 years.

Solution: Real beauty isn't the hair or the color of your skin, but that's all AI has been trained to see. We'll teach AI to understand real beauty that is found in the spectrum of human experiences.

Case study video

print

Dove print ad: mom and baby
Dove print ad: birthday cakeDove print ad: kid in rain
Dove print ad: girls at streetDove print ad: couple

Webpage

Dove campaign webpage design

social

Dove campaign Instagram posts

product

Dove limited edition bottle design

pr headline

New York Times headline mockup about the Dove campaign

credits

CW: Matteo Zakolski & Meg Rai
AD: Anna Margarites & I!