The Club SF /Brand Identity

The Club SF

the club SF brand identity

The Club SF, the San Francisco chapter of the global non-profit The One Club for Creativity, champions creative professionals and seeks to put SF back on the creative map. I jumped in to help kick off this creative community first as a community manager and later as an art director and brand strategist.

  • The Club SF brand identity slide 1
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LOGO DESIGN

The Club SF logo design explorations

Flagship Event Branding

The Club SF, in partnership with The One Club for Creativity and Pereira O’Dell, presents Make It SF — an event dedicated to bringing San Francisco’s creative community together.

Make It SF event poster
Make It SF event branding applied to signage

EVENTBRITE

Make It SF Eventbrite page design

THE ONE CLUB FOR CREATIVITY

Make It SF feature on The One Club for Creativity websiteThe One Club for Creativity event listing

SOCIAL (Pre + Post Event)

The Club SF social postThe Club SF social post
The Club SF social post

credits

I am the art director and brand designer behind the Club SF's brand identity and logo, first coming up with the competitor research audit, audience, tone, manifesto, and overall strategy. Later, I designed the logo mark as well as the visual assets for the flagship "Make It SF" event, and social posts before and after the event.

Creative Director: Kelly McCullough (pictured above!)
Copywriter: Chelsea Bellomy
Animator: Vinson Li