Scrub Daddy

Scrub Daddy

Challenge: Create a 360° campaign focusing on the original Scrub Daddy targeting zillennials.

Solution: Studies show that the equal division of chores = more and better sex. Scrub Daddy is going to help set the mood with a wink and a smile: let's make cleaning foreplay.

print

Scrub Daddy print ad — let's make cleaning foreplay (1 of 3)
Scrub Daddy print ad — let's make cleaning foreplay (2 of 3)
Scrub Daddy print ad — let's make cleaning foreplay (3 of 3)

OOH (Sex Shop)

Scrub Daddy sex shop storefront takeover

SOCIAL // TEXT CAMPAIGN

Scrub Daddy text message campaign

SOCIAL // DIRTY STORIES

Scrub Daddy dirty stories social postScrub Daddy dirty stories social postScrub Daddy dirty stories social postScrub Daddy dirty stories social post

Only fans

Scrub Daddy Only Fans page mockup

credits

CW: Claudia Wasielewska
AD: Me!